We are innovators & go-getters!

By leveraging over 2 decades of payments business wisdom and advanced fintech solutions, we empower both customers and merchants. With our technology prowess and zeal to innovate, we solve commerce and payment problems through our savings and loyalty platform, Fave!




Fave India powered by Pine Labs is the ultimate payments and savings app.


Making Fave India the preferred partner for consumers facilitating smart savings and spending decisions


Creating value by driving more business for our merchants and higher savings for our consumers.
With Fave, merchants can grow their businesses digitally while connecting with customers seamlessly. Fave enables customers to save big on their everyday purchases, whether it’s purchasing a cup of coffee, medicines, grocery or shopping for your favorite brands. There is a promise of assured savings with every purchase.
Fave is designed to give customers a seamless shopping experience while helping them save money. Enjoy exclusive discounts, cashback offers, and rewards on everyday purchases. All payments are secure and protected at all times.
Whether you’re a merchant looking to expand your business or a customer looking for a better way to shop and save, Fave has got you covered. Our innovative platform provides a secure and seamless payment solution that’s designed to make your life easier.
The journey has just begun…